---
title: How digital prototyping is cutting development time and costs for new models
description: How digital prototyping is cutting development time and costs for new models via @AutoNewsEurope
---

[News about Ansible Motion driver-in-the-loop simulation solutions ](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news)

# [How digital prototyping is cutting development time and costs for new models](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/how-digital-prototyping-is-cutting-development-time-and-costs-for-new-models)

 Written by [Phil Morse](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/phil-morse) | Nov 6, 2015 4:30:01 PM

<http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for>Computer simulation for crash testing, aerodynamics and fuel economy is shaving years off of the time it takes to develop a new vehicle, which is helping to save automakers millions of euros.

<http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for>The move to so-called “[digital prototyping](https://www.ansiblemotion.com/driving-simulator-solutions)” has helped reduce the development time of a new model (from design freeze to Job 1) to 24 months from 36 months compared with the 1990s, according to research by analysts [IHS Automotive](https://www.ihs.com/industry/automotive.html). “The obvious benefits are lower costs, time savings and freshness of the product portfolio,” IHS senior manager Matteo Fini told *Automotive News Europe*.

[Read more on the Automotive News Europe website](http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for) 

[View full post](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/how-digital-prototyping-is-cutting-development-time-and-costs-for-new-models)

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