---
title: Vehicle development is increasingly taking place via simulation
description: Ian Haigh, A senior Development Engineer at Ansible Motion, describes how vehicle development is changing, taking place via simulation, in the “virtual world”.
---

[News about Ansible Motion driver-in-the-loop simulation solutions ](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news)

# [Vehicle development is increasingly taking place via simulation](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/vehicle-development-is-increasingly-taking-place-via-simulation)

 Written by [Phil Morse](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/phil-morse) | Apr 6, 2017 9:27:00 AM

## ****A DAY IN THE LIFE OF…

Ian Haigh, Senior Development Engineer at [Ansible Motion Ltd](https://www.ansiblemotion.com/about-driving-simulator-science), tells us about how vehicle development is changing, increasingly taking place via simulation, in the “virtual world.”

We specialise in designing and deploying [Driver-in-the-Loop (DIL) simulators](https://www.ansiblemotion.com/driving-simulator-products) which help original equipment manufacturers (OEMs) and Tier 1 suppliers evaluate future concepts, hands-on, in a laboratory environment. Our [DIL simulators](https://www.ansiblemotion.com/driving-simulator-solutions) are aimed at providing realistic feedback to development drivers so they can provide feedback to vehicle design engineers early in the development process – sometimes before physical prototypes even exist.

 

 

[Read the full article on Tomorrow’s Laboratories Magazine.](http://content.yudu.com/web/1jybr/0A1vxp9/TlabsIssue02/html/index.html?page=36)

[View full post](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/vehicle-development-is-increasingly-taking-place-via-simulation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Phil Morse"
  },
  "dateModified" : "2022-02-09T05:54:43.596Z",
  "datePublished" : "2017-04-06T09:27:00Z",
  "headline" : "Vehicle development is increasingly taking place via simulation",
  "image" : {
    "@type" : "ImageObject",
    "height" : 119,
    "url" : "https://cdn2.hubspot.net/hubfs/453384/News_Images/tomorrows-laboratories-automotive-design.png",
    "width" : 400
  },
  "mainEntityOfPage" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/vehicle-development-is-increasingly-taking-place-via-simulation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Ansible Motion News"
  }
}
```