Automotive Simulation & Modelling: Digital Domain

vehicle-electronics-logoPhil Morse from Ansible Motion explains why humans will still have a significant role to play in the development of autonomous and ADAS technologies


With the costs to develop any new vehicle easily reaching a billion dollars, car makers are naturally keen to uncover savings in their R&D budgets. With increasing emissions and safety regulations, the sheer diversity of legislation across the globe, and autonomous cars just around the corner in development terms, the cost problem isn’t going away anytime soon.


In response to the costs of testing, OEMs and tier ones are increasing their use of simulation tools to undertake an ever-increasing amount of the validation. Simulation, at first glance, offers obvious benefits; producing fewer development cars – typically costing $1m for a first prototype – and shaving this by introducing virtual sign-offs naturally appeals to programme managers.

Now, engineers are increasingly realising that today’s more powerful simulation technologies can, if used correctly, generate richer information that means valuable test track time in real cars isn’t consumed by pedantic validation tasks, but is devoted to making better products and user experiences that can ensure brand acceptance.

Crucially, humans – either as drivers or occupants – remain best placed to determine how well a car performs.

Read the full article on the Vehicle Electronics Magazine Website

New Call-to-action

Subscribe now

Popular news


Better by design: 10 Advantages of Ansible Motion DIL simulators


About Ansible Motion

Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.

In 2022 we were acquired by AB Dynamics plc (