---
title: Experimentation in the Virtual World
description: A Driver in the Loop simulator creates an immersive environment for drivers. They create an illusion that is so convincing that a driver responds as if they were in a real car, and is a very useful and cost-effective tool for human factor studies, vehicle engineering work and fundamental research.
image: https://www.ansiblemotion.com/hubfs/News_Images/design-solutions-magazine.png
---

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August 17, 2018

# Experimentation in the Virtual World

![design-solutions-magazine](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/design-solutions-magazine.png?width=300&name=design-solutions-magazine.png)A [Driver in the Loop (DIL) simulator](https://www.ansiblemotion.com/driving-simulator-products) is a mechanism for creating an immersive automotive environment for real people. If a simulator can create an illusion that is so convincing that a driver responds as if they were in a real car, then it an be a very useful and cost-effective tool for human factor studies, vehicle engineering work and/or fundamental research. 

![virtually-autonomous-driving-simulator](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/virtually-autonomous-driving-simulator.jpg?width=1200&name=virtually-autonomous-driving-simulator.jpg)

DIL simulation has progressed dramatically in recent times. Legacy, "hexapod" style simulators, derived from the aircraft technology 50+ years ago, are now being superseded by so-called 'engineering-class' simulators. These powerful devices can be connected to real hardware and advanced software with ease, enabling engineers to recreate real-world scenarios and see how real people engage with emerging automotive technologies. 

[Read the full article on Design Solutions Magazine. ](https://content.yudu.com/web/69r/0A170s4/DSJulAug2018/html/index.html?origin=reader&page=23)

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## About Ansible Motion

Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.

In 2022 we were acquired by AB Dynamics plc ([www.abdplc.com](https://www.abdplc.com/)).

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