--- title: Hethel simulation firm aiming to steer the future of driverless cars description: Ansible Motion makes driving simulators for leading car manufacturers and Formula-1 teams is examining what it is like to be a passenger in an driverless car image: https://www.ansiblemotion.com/hubfs/News_Images/mustard-tv.jpg --- [![Ansible Motion](https://www.ansiblemotion.com/hubfs/images/ansible-motion-logos/AML%202020%20White%20tagline-168x83-b.svg "Ansible Motion")](https://www.ansiblemotion.com/) - [Applications](https://www.ansiblemotion.com/applications) - [Motorsport](https://www.ansiblemotion.com/motorsports-lp) - [Vehicle dynamics](https://www.ansiblemotion.com/applications/vehicle-dynamics) - [Tyre Development](https://www.ansiblemotion.com/applications/tyre-development) - [ADAS](https://www.ansiblemotion.com/applications/adas) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [DIL Sport](https://www.ansiblemotion.com/motorsports-lp) - [Delta series](https://www.ansiblemotion.com/products/delta-series) - [Sigma series](https://www.ansiblemotion.com/products/sigma-series) - [Theta series](https://www.ansiblemotion.com/products/theta-series) - [Custom](https://www.ansiblemotion.com/products/custom) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Company](https://www.ansiblemotion.com/about-driving-simulator-science) - [Careers](https://www.ansiblemotion.com/careers) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) October 11, 2016 # Hethel simulation firm aiming to steer the future of driverless cars From its b![mustard-tv.jpg](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/mustard-tv.jpg?width=186&height=121&name=mustard-tv.jpg)ase near Hethel, England, Ansible Motion constructs high-end simulators and tools for some of the world’s leading vehicle manufacturers and motorsports firms.  Now, in keeping ahead of the curve, it has begun to examine what it might be like for a driver to become a passenger inside a driverless car. With the race very much on to produce the first mass market self-driving vehicle, the safety aspect of the technology has become vital. Ansible Motion believes [driving simulators](https://www.ansiblemotion.com/driving-simulator-products) are one of the few ways to explore the boundaries of performance and human interaction without putting lives at risk. In a recent interview with Mustard TV, Technical Director, [Kia Cammaerts](https://www.ansiblemotion.com/about-driving-simulator-science), said: “There is an inexorable drive towards full autonomy that all vehicle manufacturers are adopting.  Assistive technologies, whether adaptive cruise control or quasi-autonomous driving for the more advanced systems, are seen as key [requirements] by manufacturers. They are in an race with one another to bring these products to market in a safe form.” ![Hethel-simulation-firm-aiming-to-steer-the-future-of-driverless-cars.jpg](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/Hethel-simulation-firm-aiming-to-steer-the-future-of-driverless-cars.jpg?width=600&name=Hethel-simulation-firm-aiming-to-steer-the-future-of-driverless-cars.jpg) The full interview can be viewed on the Mustard TV website:  [Mustard TV video interview](http://www.mustardtv.co.uk/browse/norfolk-simulation-firm-aims-to-steer-the-way-towards-driver-less-cars/) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07) ### Subscribe now ### Popular news ### eBook **Better by design: 10 Advantages of Ansible Motion DIL simulators** ![10-advantages-front-page-01](https://www.ansiblemotion.com/hubfs/CTAs/2021-CTAs/10-advantages-front-page-01.jpg) [![download](https://no-cache.hubspot.com/cta/default/453384/27bb9213-08a2-4b19-9221-6993ee9fa690.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/27bb9213-08a2-4b19-9221-6993ee9fa690) ## About Ansible Motion Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers. Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England. In 2022 we were acquired by AB Dynamics plc ([www.abdplc.com](https://www.abdplc.com/)). - [Home](https://www.ansiblemotion.com) - [Applications](https://www.ansiblemotion.com/applications) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) Ansible Motion Limited Hethel Engineering Centre Chapman Way, Norwich NR14 8FB UK [+44 (0)1603 908070](tel:+4401603908070) ![international trade](https://www.ansiblemotion.com/hubfs/Ansible_Motion_Feb21/international%20trade.svg)   © Ansible Motion Limited 2009-2026 - [ Privacy Policy](https://www.ansiblemotion.com/ansible-motion-privacy-policy) - [Purchasing Terms](https://www.ansiblemotion.com/purchasing-terms) - [Terms of Business](https://www.ansiblemotion.com/terms-and-conditions) - [Modern Slavery Statement ](https://www.ansiblemotion.com/modern-slavery-statement) [** ](https://www.linkedin.com/company/ansible-motion/) [** ](https://www.youtube.com/user/ansiblemotion) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "From its base near Hethel, England, Ansible Motion constructs high-end simulators and tools ...", "author" : { "@type" : "Person", "name" : "Phil Morse", "url" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/phil-morse" }, "dateCreated" : "October 11, 2016", "dateModified" : "February 09, 2022", "datePublished" : "October 11, 2016", "description" : "Ansible Motion makes driving simulators for leading car manufacturers and Formula-1 teams is examining what it is like to be a passenger in an driverless car\n ", "headline" : "Hethel simulation firm aiming to steer the future of driverless cars", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "http://cdn2.hubspot.net/hubfs/453384/News_Images/mustard-tv.jpg", "width" : 800 }, "keywords" : "Ansible Motion news,ADAS Validation", "mainEntityOfPage" : { "@id" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/hethel-simulation-firm-aiming-to-steer-the-future-of-driverless-cars", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ansiblemotion.com/hubfs/AML-10-years-logor.jpg" }, "name" : "Ansible Motion Limited" } } ```