--- title: How digital prototyping is cutting development time and costs for new models description: How digital prototyping is cutting development time and costs for new models via @AutoNewsEurope image: https://www.ansiblemotion.com/hubfs/News_Images/Digital-prototyping-cuts-automotive-development-costs.jpg --- [![Ansible Motion](https://www.ansiblemotion.com/hubfs/images/ansible-motion-logos/AML%202020%20White%20tagline-168x83-b.svg "Ansible Motion")](https://www.ansiblemotion.com/) - [Applications](https://www.ansiblemotion.com/applications) - [Motorsport](https://www.ansiblemotion.com/motorsports-lp) - [Vehicle dynamics](https://www.ansiblemotion.com/applications/vehicle-dynamics) - [Tyre Development](https://www.ansiblemotion.com/applications/tyre-development) - [ADAS](https://www.ansiblemotion.com/applications/adas) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [DIL Sport](https://www.ansiblemotion.com/motorsports-lp) - [Delta series](https://www.ansiblemotion.com/products/delta-series) - [Sigma series](https://www.ansiblemotion.com/products/sigma-series) - [Theta series](https://www.ansiblemotion.com/products/theta-series) - [Custom](https://www.ansiblemotion.com/products/custom) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Company](https://www.ansiblemotion.com/about-driving-simulator-science) - [Careers](https://www.ansiblemotion.com/careers) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) November 6, 2015 # How digital prototyping is cutting development time and costs for new models [![digital prototyping cuts automotive development time and cost](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/Digital-prototyping-cuts-automotive-development-costs.jpg?width=400&height=57&name=Digital-prototyping-cuts-automotive-development-costs.jpg "digital prototyping cuts automotive development time and cost")](http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for)Computer simulation for crash testing, aerodynamics and fuel economy is shaving years off of the time it takes to develop a new vehicle, which is helping to save automakers millions of euros. [![using simulation to test automotive concepts](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/using-simulation-to-test-automotive-concepts.jpg?width=320&height=180&name=using-simulation-to-test-automotive-concepts.jpg "using simulation to test automotive concepts")](http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for)The move to so-called “[digital prototyping](https://www.ansiblemotion.com/driving-simulator-solutions)” has helped reduce the development time of a new model (from design freeze to Job 1) to 24 months from 36 months compared with the 1990s, according to research by analysts [IHS Automotive](https://www.ihs.com/industry/automotive.html). “The obvious benefits are lower costs, time savings and freshness of the product portfolio,” IHS senior manager Matteo Fini told *Automotive News Europe*. [Read more on the Automotive News Europe website](http://europe.autonews.com/article/20151017/ANE/151009873/how-digital-prototyping-is-cutting-development-time-and-costs-for)  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07) ### Subscribe now ### Popular news ### eBook **Better by design: 10 Advantages of Ansible Motion DIL simulators** ![10-advantages-front-page-01](https://www.ansiblemotion.com/hubfs/CTAs/2021-CTAs/10-advantages-front-page-01.jpg) [![download](https://no-cache.hubspot.com/cta/default/453384/27bb9213-08a2-4b19-9221-6993ee9fa690.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/27bb9213-08a2-4b19-9221-6993ee9fa690) ## About Ansible Motion Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers. Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England. In 2022 we were acquired by AB Dynamics plc ([www.abdplc.com](https://www.abdplc.com/)). - [Home](https://www.ansiblemotion.com) - [Applications](https://www.ansiblemotion.com/applications) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) Ansible Motion Limited Hethel Engineering Centre Chapman Way, Norwich NR14 8FB UK [+44 (0)1603 908070](tel:+4401603908070) ![international trade](https://www.ansiblemotion.com/hubfs/Ansible_Motion_Feb21/international%20trade.svg)   © Ansible Motion Limited 2009-2026 - [ Privacy Policy](https://www.ansiblemotion.com/ansible-motion-privacy-policy) - [Purchasing Terms](https://www.ansiblemotion.com/purchasing-terms) - [Terms of Business](https://www.ansiblemotion.com/terms-and-conditions) - [Modern Slavery Statement ](https://www.ansiblemotion.com/modern-slavery-statement) [** ](https://www.linkedin.com/company/ansible-motion/) [** ](https://www.youtube.com/user/ansiblemotion) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Computer simulation for crash testing, aerodynamics and fuel economy is shaving years off of ...", "author" : { "@type" : "Person", "name" : "Phil Morse", "url" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/phil-morse" }, "dateCreated" : "November 06, 2015", "dateModified" : "February 09, 2022", "datePublished" : "November 06, 2015", "description" : "How digital prototyping is cutting development time and costs for new models via @AutoNewsEurope", "headline" : "How digital prototyping is cutting development time and costs for new models", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "http://cdn2.hubspot.net/hubfs/453384/News_Images/Digital-prototyping-cuts-automotive-development-costs.jpg", "width" : 800 }, "keywords" : "Ansible Motion news,Motorsports Simulation,Vehicle Engineering", "mainEntityOfPage" : { "@id" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/how-digital-prototyping-is-cutting-development-time-and-costs-for-new-models", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ansiblemotion.com/hubfs/AML-10-years-logor.jpg" }, "name" : "Ansible Motion Limited" } } ```