--- title: Re-Engineering Tyre Development with DIL Simulation description: Ansible Motion DIL simulators connect digital precision and human perception, enhancing virtual testing for tire developments. image: https://www.ansiblemotion.com/hubfs/tyre-trends-mag-logo.jpg --- [![Ansible Motion](https://www.ansiblemotion.com/hubfs/images/ansible-motion-logos/AML%202020%20White%20tagline-168x83-b.svg "Ansible Motion")](https://www.ansiblemotion.com/) - [Applications](https://www.ansiblemotion.com/applications) - [Motorsport](https://www.ansiblemotion.com/motorsports-lp) - [Vehicle dynamics](https://www.ansiblemotion.com/applications/vehicle-dynamics) - [Tyre Development](https://www.ansiblemotion.com/applications/tyre-development) - [ADAS](https://www.ansiblemotion.com/applications/adas) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [DIL Sport](https://www.ansiblemotion.com/motorsports-lp) - [Delta series](https://www.ansiblemotion.com/products/delta-series) - [Sigma series](https://www.ansiblemotion.com/products/sigma-series) - [Theta series](https://www.ansiblemotion.com/products/theta-series) - [Custom](https://www.ansiblemotion.com/products/custom) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Company](https://www.ansiblemotion.com/about-driving-simulator-science) - [Careers](https://www.ansiblemotion.com/careers) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) February 25, 2026 # Re-Engineering Tyre Development with DIL Simulation ![tyre-trends-mag-logo](https://www.ansiblemotion.com/hs-fs/hubfs/tyre-trends-mag-logo.jpg?width=300&height=104&name=tyre-trends-mag-logo.jpg)When the tyre industry speaks today about digitalisation, virtual validation and sustainability, it often does so in abstract terms – models, data sets, algorithms and computing power. Yet, at its core, tyre development remains an intrinsically human endeavour. Grip, stability, steering feel and ride comfort are ultimately experienced by people, not machines. Bridging that divide between digital precision and human perception has become one of the defining challenges of modern tyre R&D. Positioned squarely at that intersection is Ansible Motion. ![ansible-motion-delta-s3-virtual-tyre-testing-development](https://www.ansiblemotion.com/hs-fs/hubfs/ansible-motion-delta-s3-virtual-tyre-testing-development.jpg?width=650&height=433&name=ansible-motion-delta-s3-virtual-tyre-testing-development.jpg) Ansible Motion has, over the past decade and a half, been a quiet contributor to reshaping how vehicle manufacturers, motorsport teams and – most notably – tyre makers think about simulation-led developments. This comes from a perspective that is shaped not only by technological ambition but also by a deep understanding of how tyres influence the driving experience in ways that no other vehicle component can. Tyre performance has been embedded in Ansible Motion’s DNA long before the tyre industry itself became a direct customer. Salman Safdar, business development director at Ansible Motion, notes: > *Tyres are one of the fundamental reasons why ground vehicle simulators need to be architecturally different from aerospace simulators. Directional changes are immediate with tyres . . . subtle disturbances that result from pavement irregularities are ever-present . . . human sensory experiences regarding vehicle control and stability are fundamentally different.* Against this backdrop, [Driver-in-the-Loop (DIL) simulation](https://www.ansiblemotion.com/driving-simulator-products) has emerged as a powerful complement to conventional modelling and laboratory testing. WHY DRIVER-IN-THE-LOOP MATTERS At its simplest, DIL simulation places a human driver inside a virtual vehicle, interacting in real time with simulated tyres, roads and vehicle systems. Modern tyre development depends on a complex interplay between objective metrics and subjective perception. Measurements of braking distance, lateral force or rolling resistance must ultimately align with how a tyre feels to a driver – how it communicates grip, how it responds on centre, how it rides over imperfect surfaces. DIL simulators allow these subjective attributes to be explored much earlier in the development cycle and more frequently than is possible with physical prototypes alone. Crucially, this happens in parallel with traditional simulation and modelling work, not in isolation. LOOKING AHEAD  Beyond established partnerships with [Kumho Tire](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/kumho-tire-partners-with-ansible-motion), [Continental](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/continental-tests-customer-tires-in-driving-simulator), [Nexen Tire](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/nexen-tire-utilises-dil-simulation-vr-ai-for-advanced-rd) and [Michelin](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/ansible-motion-theta-c-driving-simulator-deployment), Ansible Motion sees growing demand for digital R&D infrastructure across regions, particularly in China’s rapidly expanding EV sector. For many tire manufacturers, simulation offers a way to compete with established brands on speed, cost and measurable ROI. Over the next 5–10 years, Ansible Motion expects tyre development to be shaped increasingly by digital twins and AI-generated models incorporating new compounds and manufacturing processes. Validation demands will rise, as will regulatory scrutiny, making simulation indispensable not only for development but also for homologation. there's no doubt that subjective driver evaluation remains a critical development cornerstone for the driving experience and brand identity. And sustainability pressures will further accelerate the shift towards virtual validation. Safdar concludes:  > *If we can help reduce environmental impacts and reliance on physical prototypes, we are happy to be a part of it. We would like to think that Ansible Motion is positioned as a key enabler of digital, data-driven tyre innovations.* There's *much more* to read on the [Tyre Trends website](https://www.tyre-trends.com/technology/re-engineering-tyre-development-how-ansible-motion-is-bringing-the-human-back-into-the-loop/).   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/453384/008a845e-9575-4321-92f2-4292bceacbba.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/008a845e-9575-4321-92f2-4292bceacbba) ### Subscribe now ### Popular news ### eBook **Better by design: 10 Advantages of Ansible Motion DIL simulators** ![10-advantages-front-page-01](https://www.ansiblemotion.com/hubfs/CTAs/2021-CTAs/10-advantages-front-page-01.jpg) [![download](https://no-cache.hubspot.com/cta/default/453384/27bb9213-08a2-4b19-9221-6993ee9fa690.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/27bb9213-08a2-4b19-9221-6993ee9fa690) ## About Ansible Motion Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers. Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England. In 2022 we were acquired by AB Dynamics plc ([www.abdplc.com](https://www.abdplc.com/)). - [Home](https://www.ansiblemotion.com) - [Applications](https://www.ansiblemotion.com/applications) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) Ansible Motion Limited Hethel Engineering Centre Chapman Way, Norwich NR14 8FB UK [+44 (0)1603 908070](tel:+4401603908070) ![international trade](https://www.ansiblemotion.com/hubfs/Ansible_Motion_Feb21/international%20trade.svg)   © Ansible Motion Limited 2009-2026 - [ Privacy Policy](https://www.ansiblemotion.com/ansible-motion-privacy-policy) - [Purchasing Terms](https://www.ansiblemotion.com/purchasing-terms) - [Terms of Business](https://www.ansiblemotion.com/terms-and-conditions) - [Modern Slavery Statement ](https://www.ansiblemotion.com/modern-slavery-statement) [** ](https://www.linkedin.com/company/ansible-motion/) [** ](https://www.youtube.com/user/ansiblemotion) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "When the tyre industry speaks today about digitalisation, virtual validation and ...", "author" : { "@type" : "Person", "name" : "Salman Safdar / Ansible Motion", "url" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/salman-safdar-ansible-motion" }, "dateCreated" : "February 25, 2026", "dateModified" : "February 25, 2026", "datePublished" : "February 25, 2026", "description" : "Ansible Motion DIL simulators connect digital precision and human perception, enhancing virtual testing for tire developments.", "headline" : "Re-Engineering Tyre Development with DIL Simulation", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "https://453384.fs1.hubspotusercontent-na1.net/hubfs/453384/tyre-trends-mag-logo.jpg", "width" : 800 }, "keywords" : "Vehicle Engineering", "mainEntityOfPage" : { "@id" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/re-engineering-tyre-development-with-dil-simulation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ansiblemotion.com/hubfs/AML-10-years-logor.jpg" }, "name" : "Ansible Motion Limited" } } ```