--- title: Virtually Possible - Driver-in-the-Loop Simulation for Tire Design and Development description: Virtually Possible - Driver-in-the-Loop Simulation for Tire Design and Development - Story by Tire Testing International by Rachel Evens image: https://www.ansiblemotion.com/hubfs/News_Images/tire-testing-technology-international.jpg --- [![Ansible Motion](https://www.ansiblemotion.com/hubfs/images/ansible-motion-logos/AML%202020%20White%20tagline-168x83-b.svg "Ansible Motion")](https://www.ansiblemotion.com/) - [Applications](https://www.ansiblemotion.com/applications) - [Motorsport](https://www.ansiblemotion.com/motorsports-lp) - [Vehicle dynamics](https://www.ansiblemotion.com/applications/vehicle-dynamics) - [Tyre Development](https://www.ansiblemotion.com/applications/tyre-development) - [ADAS](https://www.ansiblemotion.com/applications/adas) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [DIL Sport](https://www.ansiblemotion.com/motorsports-lp) - [Delta series](https://www.ansiblemotion.com/products/delta-series) - [Sigma series](https://www.ansiblemotion.com/products/sigma-series) - [Theta series](https://www.ansiblemotion.com/products/theta-series) - [Custom](https://www.ansiblemotion.com/products/custom) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Company](https://www.ansiblemotion.com/about-driving-simulator-science) - [Careers](https://www.ansiblemotion.com/careers) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) April 11, 2016 # Virtually Possible - Driver-in-the-Loop Simulation for Tire Design and Development ![Driver-in-the-loop simulation for tire design and development](https://www.ansiblemotion.com/hs-fs/hubfs/News_Images/tire-testing-technology-international.jpg?width=259&name=tire-testing-technology-international.jpg "Driver-in-the-loop simulation for tire design and development")[Driver-in-the-Loop motion simulators are](https://www.ansiblemotion.com/driving-simulator-products) becoming an accepted tool in tire design and development.  What are the limits of these systems and what can be done to improve the fidelity of the simulations? Before physical prototypes are made and tested on real roads, tire manufacturers are increasingly turning to Driver-in-the-Loop (DIL) simulators to evaluate new variants in the lab.  The repeatable environment provided by these systems enables test drivers to make subjective assessments on the influence of the tires on a vehicle and provide feedback to support the selection of the best designs from a much larger number of choices.   [Read the full article on the Tire Technology International website. ](http://viewer.zmags.com/publication/34a41062#/34a41062/42) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/5ffe6a19-7ead-4b23-8092-b8c6d49e0a07) ### Subscribe now ### Popular news ### eBook **Better by design: 10 Advantages of Ansible Motion DIL simulators** ![10-advantages-front-page-01](https://www.ansiblemotion.com/hubfs/CTAs/2021-CTAs/10-advantages-front-page-01.jpg) [![download](https://no-cache.hubspot.com/cta/default/453384/27bb9213-08a2-4b19-9221-6993ee9fa690.png)](https://cta-redirect.hubspot.com/cta/redirect/453384/27bb9213-08a2-4b19-9221-6993ee9fa690) ## About Ansible Motion Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers. Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England. In 2022 we were acquired by AB Dynamics plc ([www.abdplc.com](https://www.abdplc.com/)). - [Home](https://www.ansiblemotion.com) - [Applications](https://www.ansiblemotion.com/applications) - [Products](https://www.ansiblemotion.com/driving-simulator-products) - [About](https://www.ansiblemotion.com/about-driving-simulator-science) - [Blog](https://www.ansiblemotion.com/automotive-driver-in-the-loop-simulation-articles) - [News](https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news) - [Contact](https://www.ansiblemotion.com/contact-ansible-motion-for-driving-simulator-information) Ansible Motion Limited Hethel Engineering Centre Chapman Way, Norwich NR14 8FB UK [+44 (0)1603 908070](tel:+4401603908070) ![international trade](https://www.ansiblemotion.com/hubfs/Ansible_Motion_Feb21/international%20trade.svg)   © Ansible Motion Limited 2009-2026 - [ Privacy Policy](https://www.ansiblemotion.com/ansible-motion-privacy-policy) - [Purchasing Terms](https://www.ansiblemotion.com/purchasing-terms) - [Terms of Business](https://www.ansiblemotion.com/terms-and-conditions) - [Modern Slavery Statement ](https://www.ansiblemotion.com/modern-slavery-statement) [** ](https://www.linkedin.com/company/ansible-motion/) [** ](https://www.youtube.com/user/ansiblemotion) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Driver-in-the-Loop motion simulators are becoming an accepted tool in tire design and ...", "author" : { "@type" : "Person", "name" : "Phil Morse", "url" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/author/phil-morse" }, "dateCreated" : "April 11, 2016", "dateModified" : "February 09, 2022", "datePublished" : "April 11, 2016", "description" : "Virtually Possible - Driver-in-the-Loop Simulation for Tire Design and Development - Story by Tire Testing International by Rachel Evens", "headline" : "Virtually Possible - Driver-in-the-Loop Simulation for Tire Design and Development", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "http://cdn2.hubspot.net/hubfs/453384/News_Images/tire-testing-technology-international.jpg", "width" : 800 }, "keywords" : "Driver in the Loop,Vehicle Engineering", "mainEntityOfPage" : { "@id" : "https://www.ansiblemotion.com/ansible-motion-automotive-driver-in-the-loop-simulation-news/virtually-possible-driver-in-the-loop-simulation-for-tire-design-and-development", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ansiblemotion.com/hubfs/AML-10-years-logor.jpg" }, "name" : "Ansible Motion Limited" } } ```