Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.

In 2022 we were acquired by AB Dynamics plc (

Customer success stories

"If you keep pushing the boundaries in simulation, sooner or later you will come across Ansible Motion, because they are one of the leaders when it comes to high-end simulators. We promote the use of Ansible Motion's simulators to our customers, and we also use Ansible's facility in the UK for some of our own projects."

- Gorka Alonso, Senior Simulation Engineer, AVL Racetech

“It takes only half a day to produce the computer model that tests a new configuration of the car. That speed lets us try out things like different aerodynamic arrangements, in a variety of conditions, before we start cutting steel and spending lots of money. We can test four suspension setups, with four drivers, on four tracks, in a single day.”

- Aaron Link, Lead Development Engineer, Chevrolet

“The simulator's physics and cueing feedback can be altered on the fly, so assessing changes in my comfort level as I carried out driving and non-driving tasks could happen at a much faster pace than any testing in a real car, adjustments in the simulator are almost infinite it seems. I was able to experience anything from ‘normal’ vehicle driving responses to ‘extreme’ variations, so it was easy to describe any improvements in how I felt, and how those related to the vehicle tuning states.”

- Tim Roebuck, Director, Corum Technology

“It’s clear that Ansible Motion truly understands simulation. Their experience in vehicle dynamics and motorsport has helped them to create something very different, a breed apart from a normal simulator. The Delta simulator ‘coaxed’ me into behaving as I would if I was out on track. I could study my performance and work that into my actual race prep. It was a really valuable session”

- Dean Stoneman, 2010 Formula Two champion

"We’d drive the Mustang as it was set up and then change the bushings, or spring rate, or tyre compounds. The simulator enabled us to quickly understand what that was doing to the ride and handling characteristics of the car. It really helped us to get the bones right before we got into physical prototypes.”

- Ron Heiser, Chief Programme Engineer Mach-E, Ford

“Our simulators are in use all the time. We thought one was enough. Then we thought two was enough. And now the product guys are in there all the time, too, so maybe we need a third.”

- Mark Rushbrook, Director, Ford Performance

“The simulator allows our development engineers to drive and test the real-time computer simulation and added hardware system on a virtual track, just like they would a physical prototype. The Driver-in-the-Loop technology is so valuable in testing vehicle dynamics because we can easily blend actual vehicle components with a driving simulator.”

- John Wilkinson, Lead Performance Engineer, General Motors

“Since 2011 Honda has trusted Ansible Motion’s Delta DIL simulators, enabling our engineers to develop better automotive technologies. Its simulators advance our engineers’ understanding, support our young engineers to learn, and allow us to observe in a controlled environment how drivers, from professional motorsport through to everyday consumers, interact with new technologies.”

- Kazuharu Kidera, Chief Engineer, Honda R&D Sakura

“Our customers rely on virtual vehicle models to gain efficiency, improve performance and reduce cost during the vehicle development process. Investing in the Ansible Motion Theta C Driver-in-the-Loop simulator allows Michelin to satisfy the needs of our customers for reliable vehicle models by providing robust and accurate tire models.”

- Rajat Aggarwal, Tire Performance Expert, Michelin

Meet our team


We have assembled a group of knowledgeable professionals with experience in all the specialised disciplines required to design, manufacture, deploy and support Driver-in-the-Loop simulators.

Our senior leadership comprises experienced engineering and business managers who enjoy working with customers to provide state-of-the-art, turn-key solutions that serve as practical tools for vehicle and product development.


Complete solutions for automotive testing and simulation


Ansible Motion is a part of AB Dynamics Group – an established, leading, trusted supplier of automotive test systems and solutions to the global automotive industry – with expertise in all areas of vehicle simulation, lab, track, and road testing.

Customers who rely on Ansible Motion for human-in-the-loop simulation solutions also benefit from access to our group’s broader capabilities, covering all areas of ground vehicle measurement, simulation and validation.


Better by design:

10 Advantages of Ansible Motion DIL simulators

Customer and partner relationships

Ansible Motion works with customers, technical partners, and project partners around the globe to deliver world class Driver-in-the-Loop simulation solutions.

We are honored to be a part of an ecosystem of engineering excellence that is much bigger than us. We are diligent and detail-oriented, ensuring that all projects meet or exceed customer requirements at our factory before shipping, after installation at customer sites, and throughout their lifecycle.

We look forward to working with your team.



Our technical partners

AB Dynamics
AVL Racetech
Dassault Simulia
Foresight Techno
Mechanical Simulation
Podium Technology

Getting emotional about DIL simulation

Ansible Motion believes that a person’s emotional involvement is one of the essential keys to unlocking high-quality driving simulation experiences. But how can we coax a stack of hardware and software to touch someone’s emotions? We have our methods.

One way is to use human physiological response models to inform our simulator control software. Another way is to continuously fold our field experience into our new designs and updates. The last fifteen years have taught us how to deliver better and better simulation tools that embody a deep understanding of how people and vehicles interact.

What can Ansible Motion deliver to you?


Request a DIL simulator discussion