Autonomous Vehicle Testing in the Simulator

On the surface, the rise of the autonomous car might appear to render human drivers a little superfluous in the development process. The reality of course is very different.

 

autonomous vehicle testing in the simulatorIf you think about it, we’re at a fascinating historical junction. The whole history of the car, from the industrial revolution to the present has been driven by the desire to extend people’s mobility. That concept is deeply anchored in place – so much so that it’s now taken for granted. The extension of mobility is no longer the sole selling point to new buyers.

 

So how do you engineer a brand feel when the car is partially or fully autonomous? It’s safe to say this is something the car manufacturers are already looking into. Historically manufacturers have anchored their brand identity on the way their vehicles drive, so the advent of autonomous car will either displace that paradigm or morph it into something new. It may be that our perception of brand identity will be different in future, but the human being will still be at the center of things.

 

Read more on the Automotive Testing Technology International Website

 

New Call-to-action

Subscribe now

Popular news

eBook

Better by design: 10 Advantages of Ansible Motion DIL simulators

10-advantages-front-page-01
download

About Ansible Motion

Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-directed vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.