Some might assert that autonomous personal vehicles are being developed to improve safety, reduce fuel consumption, decrease urban infrastructure strains, and so on. But let’s be honest: One of the key economic “drives” for this technology, no pun intended, is related to the prospect that people will have new time windows in their days in which to consume visual media. However, due to some fundamental aspects of human physiology, this lucrative ambition may prove to be more difficult to implement than imagined.
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